H2o101.org partners have found success in segmenting the market providing unique awareness and partnership programs that
benefit individuals, families and groups.
H2o101.org is a preferred source for seeking drinking water-related information, products and services.
Companies and volunteers are looking for ways to generate new revenues to their businesses or non-profit organizations through partnership awareness, education and marketing
Partners can tie-into existing partner programs or create
new programs with reputable corporate partners - many of whom are small and
unknown to the general public.
New communication technologies in place today have created
new partner program opportunities. Mass media is a one-way "medium” - the
"loudest voice" gets less and less consumer recognition - a downward
spiral. In the new technologically-enhanced communications world of today, it
is increasingly possible for small to large corporate partners to facilitate a
two-way dialog with our community. The concept that one product or
service "fits everybody's needs" has rapidly disappeared and has been
replaced by products and services tailored to "individual market" -
based on demographics, lifestyle, special interest or ultimately to an
"individual's" needs based on a dialog of communication between
seller and buyer.
The ability to effect a dialog with the consumer
means that our partners are positioned to be the first responders
consumer’s needs, and consequently will gain a larger piece of that customer's
business. They can reach unique buyers one-to-one. Advances in computing and
communications technology now put a share-of-cause-related-customer approach
within the reach of virtually every business in the world - big or small - wide
market or narrow - high margin or low.
Specialized businesses that cater to the needs of cause-related consumer add value to the clientele. They have a knowledge advantage,
possess point-of-difference marketing opportunities, generate revenues from the
highly motivated clientele, and are forever expanding their business with
The primary factors contributing to the success of all partners are the
unique cause-related awareness and education program, in-house specific knowledge advantage and ongoing partner support including organizations, professionals, associations and the public.
To increase the opportunity to attract more corporate partners, organizations,
individuals, donors and members to charities and foundations. To deliver reports which will
include articles of great interest to all key partners, events and networking opportunities.
Prospective Partner Categories
Organizations and Associations
– qualified to meet specific
requirements of all key partners
education, image, promotion, business building and fundraising opportunity
platform to communicate directly to a vast but tightly-targeted consumer audience
"To the people of poor nations, we
pledge to work alongside you to make
your farms flourish and LetCleanWatersFlow, to nourish starved
bodies and feed hungry minds. And to those nations like ours that enjoy
relative plenty, we say we can no longer afford indifference to
suffering outside our borders; nor can we consume the world's resources
without regard to effect. For the world has changed, and we must change
with it". Source: President Obama, Inaugural Speech, January 20, 2009, Washington, DC, USA.