Embracing a cause makes good business sense. Nothing
builds brand loyalty among today's increasingly hard-to-please consumers like a
company's proven commitment to a worthy cause. Other things being equal, many
consumers would rather do business with a company that stands for something
Cause-related approach adds powerful marketing edge and
can become a cornerstone of your marketing plan. Your marketing
activities should highlight your company's reputation within your target market.
They can also positively differentiate your company from your competitors and
provide an edge that delivers other tangible benefits, including increased
sales, visibility, customer loyalty, enhanced company image and positive media
By choosing a cause that you are passionate about,
cause-related marketing is emotionally fulfilling. It's a way to merge your
profit center with your "passion center" and build a business that mirrors your
personal values, beliefs, and integrity. If your cause also resonates with your
target market, your activities will generate tremendous goodwill with media
attention as its side effect.
We serve organizations and companies in North America and around the world. Our partnership programs afford a multitude of
possibilities for new and existing business associates. Companies can
join our Business Alliance today and start promoting their brand, products and services
direct to consumer market through FreshWaterAlert partnership awareness campaigns.
FreshWaterAlert partner programs provide funding for awareness, education and
communications initiatives that benefit non-profits, individuals and families around the world. Every time a consumer purchases a
product or service from one of our preferred business associates, their
purchase will benefit a specific drinking water-related worthy cause, non-profit organization
or a charity. Our
independent business associates make it easy, fast and convenient for a
consumer to regularly make a difference – everywhere around the world.
Companies and professionals are invited to join our Business Alliance. As our independent associate,
you are indicating your belief in the immense sense of urgency and
share a passion to help people without sustainable access to safe drinking
water, and desire to
increase awareness and funds for this worthy cause.
"To the people of poor nations, we
pledge to work alongside you to make
your farms flourish and LetCleanWatersFlow, to nourish starved
bodies and feed hungry minds. And to those nations like ours that enjoy
relative plenty, we say we can no longer afford indifference to
suffering outside our borders; nor can we consume the world's resources
without regard to effect. For the world has changed, and we must change
with it". Source: President Obama, Inaugural Speech, January 20, 2009, Washington, DC, USA.